In most circles, the word ‘gimmick’ has negative connotations, but that shouldn't be the case with marketing and sales. This is because marketing gimmicks can succeed in interesting your customers, drawing them in, and helping you make the sale.

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M@rk3ting

Sep

Marketing

Sep

7 Marketing Strategies to Engage Audiences That Are Relentlessly Marketed To.

Jaycen Thorgeirson

In the digital age, people are being constantly bombarded by marketing messages. So how is a brand supposed to get noticed in a crowded market? The key lies in creating an emotional bond with your audience. Not so easy, right?

The Elephant in the ABM Room.

Jaycen Thorgeirson

Account-based marketing is all about getting attention. But not just any attention will do, to be successful in garnering the right attention, we can all take a lesson from Horton the Elephant in the famous Dr. Seuss book, Horton Hears a Who.

Slow Down to Go Fast and Avoid Analysis Paralysis.

Jaycen Thorgeirson

it's easy to get bogged down in metrics and the desire to optimize. Measurement is important. If you can't measure it, did it happen? But over analyzing the possible success rate of a campaign may make you fail before you even get started.

Live Action or Animation Video: Which One is Best for Your Video Marketing Strategy?

Jaycen Thorgeirson

Ready to take your business marketing to the next level? Adding video is one way to stand out from the crowd. With more than a few options, figuring out which medium to use is just the beginning.

Remarkable Brand Experiences Are Not Optional.

Jaycen Thorgeirson

I have attached myself to the concept of delivering remarkable for some time now. It’s in everything I do. It pushes Our company to go further than we'd normally go. But what does "remarkable" really mean?

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M@rk3ting

storyt3lling

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