Studies show that the ROI generated by influencer marketing is 11 times higher than traditional strategies. Why is that? Well, partially because paid advertising is becoming more expensive, more crowded and therefore less effective.

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M@rk3ting

Oct

Marketing

Oct

When to Use Direct Mail in B2B Marketing.

Jaycen Thorgeirson

Marketers leverage a ton of tactics to reach their targeted audiences. Cue the barrage of repeat emails, calls, texts, and connection requests via LinkedIn. Can you hear the crickets chirping? So, when is the ideal time to use direct mail?

Focus on Creating Interested, Not Interesting: How to Make B2B Marketing Gimmicks Work For You.

Jaycen Thorgeirson

In most circles, the word ‘gimmick’ has negative connotations, but that shouldn't be the case with marketing and sales. This is because marketing gimmicks can succeed in interesting your customers, drawing them in, and helping you make the sale.

7 Marketing Strategies to Engage Audiences That Are Relentlessly Marketed To.

Jaycen Thorgeirson

In the digital age, people are being constantly bombarded by marketing messages. So how is a brand supposed to get noticed in a crowded market? The key lies in creating an emotional bond with your audience. Not so easy, right?

The Elephant in the ABM Room.

Jaycen Thorgeirson

Account-based marketing is all about getting attention. But not just any attention will do, to be successful in garnering the right attention, we can all take a lesson from Horton the Elephant in the famous Dr. Seuss book, Horton Hears a Who.

Slow Down to Go Fast and Avoid Analysis Paralysis.

Jaycen Thorgeirson

it's easy to get bogged down in metrics and the desire to optimize. Measurement is important. If you can't measure it, did it happen? But over analyzing the possible success rate of a campaign may make you fail before you even get started.

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M@rk3ting

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