What makes an experience truly great? Is it simply novelty, the trying of something new? Or perhaps exclusivity, anticipation, or the ever-present FOMO (fear-of-missing-out)? Or could it be something deeper?
UviaUs awarded the Silver ADDY for Direct Marketing by the American Advertising Federation, one of the industry's largest creative competitions attracting over 35,000 entries each year.
In the wake of COVID-19 affecting many conferences this quarter I wanted to share my thoughts on why this isn't the worst thing for marketers. In fact, it may be the start of a new norm.
As marketers, we love exploring new technologies and strategies. Virtual reality is expected to explode from $27B in 2018 to nearly $210B by just 2022 and mixed reality experiences will be a major driver. But how do you get started?
In the marketing world, project managers, sales reps and various management roles are all too familiar with putting out proverbial fires. Do you long for the weekend but dread Monday morning? Here are a few tips
Hoverboards, flying cars, jet-packs, and virtual reality were the cornerstones of where we saw the future going back the 80s. Now that virtual reality has manifested itself, its something of a lackluster experience. But it doesn't have to be that way.