Podcasting is a medium unlike any other. It gives your brand and the personalities behind it the opportunity to get really personal. It’s content that lands right in the heart of your customer. Let’s make it part of your content and marketing strategy.
Let's Explore Your ShowListen to Our PodcastBe where your audience is listening. Storytelling stimulates, causing our brains to sync with the storyteller, creating emotive impact, and helping form lasting connections.
Podcasting gives you a platform to make and strengthen connections. Whether internally, externally, or both. It’s a tool that can be used to book meetings and gain mindshare.
By controlling your narrative and taking a position of leadership, you increase your brand’s perception in the marketplace. You become a thought leader, and build bridges with the hard- to-reach targets in your market.
Podcasting is a great way to capture pillar content, which can then be leveraged as the basis for Social, Blogs, Articles and Sales/Marketing enablement.
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ABM is the perfect strategy for businesses that are looking to connect with specific accounts to build awareness, develop key relationships and lead to driving revenue. Podcasting can be used as part of an ABM content strategy to create more personal and relevant content that connects with the audience on a deeper level. In addition, you’re able to start conversations with key decision- makers from both organizations, to start and grow relationships.
We don’t just think podcasting is a great strategy for our clients, we’ve gone through the journey and created a show of our very own. Through the stories of various achievers from different disciplines and walks of life, we as creatives, marketers, and executives seek to unpack the mindsets behind their success.
After a year of grinding on our own show, safe to say we’ve learned a thing or two about how podcasting can affect your brand, marketing, and content strategy.
Podcasting is a great way to personify your brand through authentic discussions with real humans.
With B2B companies, it’s not about how many you reach, but rather 1:1 connections and conversations with those that matter most.
Podcasting is a great way to create pillar content than can be leveraged and amplified across digital channels to elevate your positioning in the market.
From start to finish, ideation to execution, we’ve been there. Whether you need help figuring out the best path forward or stand up a content machine, we’d love to help elevate your storytelling to new heights.
Convert business goals into show concept
Identify potential episode themes
Identify communication channels (social)
Define voice, identity, logo and web presence
Create graphic resources for distribution channels
Contributor research (viability, interests)
Outreach and Scheduling
Record Interviews, Commentary and Segues
Identify key segments
Cut and assemble clips, refine and master
Keyword, transcript, and show note creation
Audiogram and social asset production
Social post composition and scheduling
Article, Blog, Transcripts and Copywriting
Sponsorships, Advertising, and Paid Media
Podcasting can do all three. Yet, choosing which one is of primary importance, helps us guide you what format, frequency, and services will best equip you to get to where you want to go.
