With this focused THREE-STAGE campaign you can go to market and start showing real appreciation for your most valued audiences.
This gifting strategy could fit with what youâre currently doing or improve an existing gifting motion in play.
Using this play as a way to demonstrate appreciation for their attention, One Inc was able to break through the avalanche of digital offers and create a real connection with their C-level prospects.
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With this initial communication, we tease out the nature of the gift, and pique their interest for what's to come.
The standard play includes the following at this stage:
![iPhone screen with email that reads: We've got an amazing gift on it's way to you! A special gift is on it's way to you. [Your Logo Goes Here]](https://cdn.prod.website-files.com/5faccf7a87b737f576327717/6463bde7cedb67708a05e91f_appreciation-stage1.jpg)
A lux branded and personalized wood or similar style keepsake box shows up on your prospectâs desk with an invitation to open and enjoy their special gift.
Using an embedded video screen (or Augmented Reality) and leveraging existing video content, our prospect consumes a video experience that explains our value proposition in detail, and how they can get an even larger offer from us by furthering the conversation at their convenience.
The standard play includes the following at this stage:
By scanning the personalized QR code in the experience, our prospect is led to a landing page experience where they can book a time to further the conversation with an even greater offer as an incentive for their valuable time.
The standard play includes the following at this stage:
![iPhone screen that reads: Your Company. John, let's share a glass. Book a time that works for you and your team [Integrate Scheduling Apps]](https://cdn.prod.website-files.com/5faccf7a87b737f576327717/6463bde64ed149221126e6a1_appreciation-stage3.jpg)
Campaigns donât mean much if you canât track and attribute where your revenue is coming from. Weâve developed a special sauce of âindividual-levelâ analytics that allow you to track every prospect through every piece of your campaign.
