Frito-Lay needed to find a way to be taken (semi) seriously by top food bloggers. UviaUs delivered with the mother-of-all-press-kits
Whether it’s done to show appreciation to clients, employees or prospects, if it’s done right, corporate gifting can create a sense of connection to the giver (your brand) and, in turn, create a positive association. But how do you do it strategically?
Having trouble bonding with your remote team members? Companies are trying to transfer their culture online, but without face-to-face interaction… morale-building activities are harder to put together, and the results often feel impersonal.
Marketing is hard, and it just got a lot harder for many. Decreased ad spending, changing environment and tactics, displaced work teams, stalled pipeline, and overall economic uncertainty. But account-based marketing isn't dead yet.
It’s been nearly a decade since Yelp introduced the first augmented reality application for the iPhone. A lot has changed since then, virtual events and video chatting are the norm. Now is the time to integrate AR into your plans, but how?
In the current competitive market, every business needs to develop a clear and crisp marketing strategy to attract the attention of their target audience. The role of content and video plays a significant role in leveraging your communication strategy.