T-Mobile is delivering what’s next in education, with connected solutions that create smarter, safer, and healthier learning environments, all while reducing cost and complexity.
While they have great awareness in the consumer sector, this is not the case in the Public Sector. They were challenged to cut through and connect with higher education leaders to not only create awareness, but maximize engagement that led to consideration.
In our partnership with T-Mobile for Education, our focal point was not merely innovation but capturing the attention of key executive leadership across major educational institutions. We didn't just want to make noise; we wanted to make the right kind of noise that resonates and led to real business outcomes.
To achieve this, we devised a multi-channel campaign that incorporated a Dimensional Mailer to cut through and create tactile brand engagement, personalized films tailored to each institution and role type to communicate in a relevant way, Augmented Reality to layer in a immersive educational showcase, and a Digital Nurture sequence to create sustained engagement. Each component was meticulously crafted to exceed the expectations of T-Mobile's diverse higher-ed customer base, especially those in leadership positions by gathering key insights from subject matter experts.
The tangible impact of our campaign for T-Mobile for Education is best encapsulated by the numbers: an astounding 70% of targeted institutions engaged with the campaign. Not just cursory glances, but deep engagement—an average of over 2 minutes spent in the augmented reality experience. This is not merely about views; it's about meaningful interactions that lead to real-world outcomes. The clincher? Out of the 25 institutions targeted, 6 took the crucial next step of scheduling a meeting. These metrics are not just numbers; they are proof of the transformative impact T-Mobile is making in the educational sector, made possible through our innovative multi-channel approach.
T-Mobile is delivering what’s next in education, with connected solutions that create smarter, safer, and healthier learning environments, all while reducing cost and complexity.
While they have great awareness in the consumer sector, this is not the case in the Public Sector. They were challenged to cut through and connect with higher education leaders to not only create awareness, but maximize engagement that led to consideration.
In our partnership with T-Mobile for Education, our focal point was not merely innovation but capturing the attention of key executive leadership across major educational institutions. We didn't just want to make noise; we wanted to make the right kind of noise that resonates and led to real business outcomes.
To achieve this, we devised a multi-channel campaign that incorporated a Dimensional Mailer to cut through and create tactile brand engagement, personalized films tailored to each institution and role type to communicate in a relevant way, Augmented Reality to layer in a immersive educational showcase, and a Digital Nurture sequence to create sustained engagement. Each component was meticulously crafted to exceed the expectations of T-Mobile's diverse higher-ed customer base, especially those in leadership positions by gathering key insights from subject matter experts.
The tangible impact of our campaign for T-Mobile for Education is best encapsulated by the numbers: an astounding 70% of targeted institutions engaged with the campaign. Not just cursory glances, but deep engagement—an average of over 2 minutes spent in the augmented reality experience. This is not merely about views; it's about meaningful interactions that lead to real-world outcomes. The clincher? Out of the 25 institutions targeted, 6 took the crucial next step of scheduling a meeting. These metrics are not just numbers; they are proof of the transformative impact T-Mobile is making in the educational sector, made possible through our innovative multi-channel approach.
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