Many companies consider their clientele unique. In StormSensor’s case, they have one in practically every city… and they are incredibly hard to book a meeting with. StormSensor needed to capture the attention of municipal decision-makers. In some cases, they would be speaking to fellow scientists and engineers who understood the details of their product, but in many cases, they needed to simplify their message for top-level city leaders.
StormSensor was also starting with minimal brand awareness. They had a number of client success stories, but for the most part, any impression they made would be their first impression. So, how do you make a memorable and meaningful first impression?
Would you like to see further?
UviaUs broke this complex challenge down and tackled the most fundamental step: how do we capture the attention of busy engineers? In order to capture an audience, you need to lead with impact and then speak their language in a way that develops credibility.
To bridge that divide, UviaUs began with a well-known quotation from Isaac Newton: “If I have seen further it is by standing on the shoulders of Giants.” This quotation resonates heavily with modern researchers, who recognize their own advancements are largely made possible due to those that came before them.
As Isaac Newton stood on the shoulders of giants to see further, we encouraged StormSensor’s prospects to use the technology and data available to them to do the same. By using StormSensor’s service, they can unlock knowledge that will not only provide them with a greater understanding of their city’s water management, but save money and possibly lives.
Additionally, Newton’s quotation expressed a key part of StormSensor’s journey and mission. They are passionate in the same way about the incremental improvements that lead to revolutionary success in the world of science. This aligned their goals and personality with the likely goals and personalities of their most valuable audience.
With their senses and attention fully engaged, the narrative connected StormSensor’s technology to a history of world-changing advancements, as well as outlined the dangers and costs the client’s city could avoid using StormSensor’s advanced products.
As the video closed, it invited the recipient to “Scan the Code in the box to Learn More”. The QR code led them to a personalized landing page built for their city.
Every bit of information on this landing page, from the greeting at the top to the links to product descriptions, were customized for the prospect’s unique needs. This blast of relevance made further discovery and relationship building with StormSensor a breeze.
Following up on this captivating first impression, UviaUs also created digestible case studies for StormSensor to share with their prospects. These one-pagers were value-dense, as they took lengthy scientific reports and shared the top-level insights with their potential clients. This allowed each recipient to envision their own challenges being solved by StormSensor’s solutions.
At UviaUs, we measure our success entirely by our client’s goals. For StormSensor, they needed $400,000 of net new business generated and closed before the end of the year, so they could successfully generate new capital. This meant onboarding at least thirteen new cities at a $30,000 annual commitment.
UviaUs helped StormSensor target the right people in the right way, capturing a significant number of the 150 cities approached in the campaign and outperforming StormSensor’s stated goals.
StormSensor’s marketing lead celebrated the results. “You all were able to effectively deploy a campaign across 150 cities that produced not only great results but added a tremendous amount of cities to our pipeline. The greatest singular benefit was the level of brand awareness it provided for us coupled with interested potential customers.”
Not only was it effective by the numbers, but it sparked intrigue for StormSensor’s prospects. “Our customers loved the campaign, they found it unique and interesting.”
StormSensor enjoyed the experience of working with UviaUs as well. “The communication was great, the attention to detail and dedication you all had to ensure that we were happy with the campaign was a breath of fresh air.”
After this program, StormSensor’s successful marketing snowballed into $10 million in Series A Capital, firmly accomplishing their yearly goal and setting them up for successful expansion in the future.
Many companies consider their clientele unique. In StormSensor’s case, they have one in practically every city… and they are incredibly hard to book a meeting with. StormSensor needed to capture the attention of municipal decision-makers. In some cases, they would be speaking to fellow scientists and engineers who understood the details of their product, but in many cases, they needed to simplify their message for top-level city leaders.
StormSensor was also starting with minimal brand awareness. They had a number of client success stories, but for the most part, any impression they made would be their first impression. So, how do you make a memorable and meaningful first impression?
"You all were able to effectively deploy a campaign across 150 cities that produced not only great results but added a tremendous amount of cities to our pipeline. The greatest singular benefit was the level of brand awareness it provided for us coupled with interested potential customers.”
– Elyssia OmniEssence, Marketing Lead
Would you like to see further?
UviaUs broke this complex challenge down and tackled the most fundamental step: how do we capture the attention of busy engineers? In order to capture an audience, you need to lead with impact and then speak their language in a way that develops credibility.
To bridge that divide, UviaUs began with a well-known quotation from Isaac Newton: “If I have seen further it is by standing on the shoulders of Giants.” This quotation resonates heavily with modern researchers, who recognize their own advancements are largely made possible due to those that came before them.
As Isaac Newton stood on the shoulders of giants to see further, we encouraged StormSensor’s prospects to use the technology and data available to them to do the same. By using StormSensor’s service, they can unlock knowledge that will not only provide them with a greater understanding of their city’s water management, but save money and possibly lives.
Additionally, Newton’s quotation expressed a key part of StormSensor’s journey and mission. They are passionate in the same way about the incremental improvements that lead to revolutionary success in the world of science. This aligned their goals and personality with the likely goals and personalities of their most valuable audience.
We recommended building the content experience around a purpose-built video asset that plays up the narrative, in this case to open the recipient’s mind to insights they could be missing by not considering StormSensor’s solution.
In order to break through to the recipient, we began with a high-impact dimensional direct mail component that delivered the video asset and then encouraged the recipient to take further action via a personalized landing page experience, easily accessed by a QR code displayed at the end of the video.The high-impact direct mailer was delivered in a rugged-style pelican case, similar to what StormSensor uses in the field with their Networked Scute® Sensors. Upon opening the box, the video asset played, piquing the recipient's curiosity by asking the question “Hey, can you see me? Put on the glasses to see further”.
In the box, we provided Clear Protective Safety Glasses with a coated film layer that would allow them to start “seeing” the video about to play within the dimensional direct mailer.
With their senses and attention fully engaged, the narrative connected StormSensor’s technology to a history of world-changing advancements, as well as outlined the dangers and costs the client’s city could avoid using StormSensor’s advanced products.
As the video closed, it invited the recipient to “Scan the Code in the box to Learn More”. The QR code led them to a personalized landing page built for their city.
Every bit of information on this landing page, from the greeting at the top to the links to product descriptions, were customized for the prospect’s unique needs. This blast of relevance made further discovery and relationship building with StormSensor a breeze.
Following up on this captivating first impression, UviaUs also created digestible case studies for StormSensor to share with their prospects. These one-pagers were value-dense, as they took lengthy scientific reports and shared the top-level insights with their potential clients. This allowed each recipient to envision their own challenges being solved by StormSensor’s solutions.
At UviaUs, we measure our success entirely by our client’s goals. For StormSensor, they needed $400,000 of net new business generated and closed before the end of the year, so they could successfully generate new capital. This meant onboarding at least thirteen new cities at a $30,000 annual commitment.
UviaUs helped StormSensor target the right people in the right way, capturing a significant number of the 150 cities approached in the campaign and outperforming StormSensor’s stated goals.
StormSensor’s marketing lead celebrated the results. “You all were able to effectively deploy a campaign across 150 cities that produced not only great results but added a tremendous amount of cities to our pipeline. The greatest singular benefit was the level of brand awareness it provided for us coupled with interested potential customers.”
Not only was it effective by the numbers, but it sparked intrigue for StormSensor’s prospects. “Our customers loved the campaign, they found it unique and interesting.”
StormSensor enjoyed the experience of working with UviaUs as well. “The communication was great, the attention to detail and dedication you all had to ensure that we were happy with the campaign was a breath of fresh air.”
After this program, StormSensor’s successful marketing snowballed into $10 million in Series A Capital, firmly accomplishing their yearly goal and setting them up for successful expansion in the future.
