Tom is a C-level insurance executive with the potential to generate millions in revenue — precisely the kind of business that our client, One Inc, wants.
You see, One Inc offers a better way to process digital payments for premiums and claims. Yet, it's incredibly challenging to reach people like Tom.
Bombarded by a barrage of digital offers every day, he subconsciously tunes out. What's more, he sits between layers of gatekeepers within the organization, making him difficult to reach, let alone engage.
Taking industry and personality insights into account, we learn that Tom knows a thing or two about wine. Being a C-level leader, we also know he is keen to receive meaningful, personalized gifts.
So, we develop a program to send a highly personalized video-based outreach experience that will bypass gatekeepers and communicate directly to his pain points.
Given the dimensional nature and appearance of a highly valued gift, the package makes it past the gatekeeper and directly on Tom's desk.
His interest is piqued when he opens the package that reveals a custom-tailored wooden box with his company name laser engraved on the exterior.
Wondering what's inside and getting Tom's full, undivided attention, he's surprised and delighted to find a personalized video from the CEO of One Inc start playing as he opens the box.
No, this isn't a fancy editing trick. Each video is tailored to each account and recipient, addressing Tom by name with his organization's specific pain points.
Tom is impressed with the personal attention to detail, the value demonstrated, and recognition of his time and the potential opportunity One Inc's solution could mean for his business.
The CEO of One Inc makes it clear that he wants to meet with Tom to work together. There's a personalized note card reinforcing that CTA, offering to send a case of wine in exchange for his time. All Tom needs to do, is scan the QR Code to be directed to the meeting booking page.
While he waits for the meeting in the coming days, there's a bottle of premium red waiting in the box to hold Tom over.
So, did it work? For 200 target accounts reached out to, One Inc has generated over 200x ROI from the campaign and an additional eleven new opportunities in the pipeline! I guess you can say this was a successful ABM program.
Tom is a C-level insurance executive with the potential to generate millions in revenue — precisely the kind of business that our client, One Inc, wants.
You see, One Inc offers a better way to process digital payments for premiums and claims. Yet, it's incredibly challenging to reach people like Tom.
Bombarded by a barrage of digital offers every day, he subconsciously tunes out. What's more, he sits between layers of gatekeepers within the organization, making him difficult to reach, let alone engage.
Taking industry and personality insights into account, we learn that Tom knows a thing or two about wine. Being a C-level leader, we also know he is keen to receive meaningful, personalized gifts.
"UviaUs has been a wonderful partner to work with and develop ABM programs that cut through to decision-makers and ultimately get results!"
Denise Solone, Senior Director Demand Generation & Marketing Operations
So, we develop a program to send a highly personalized video-based outreach experience that will bypass gatekeepers and communicate directly to his pain points.
Given the dimensional nature and appearance of a highly valued gift, the package makes it past the gatekeeper and directly on Tom's desk.
His interest is piqued when he opens the package that reveals a custom-tailored wooden box with his company name laser engraved on the exterior.
Wondering what's inside and getting Tom's full, undivided attention, he's surprised and delighted to find a personalized video from the CEO of One Inc start playing as he opens the box.
No, this isn't a fancy editing trick. Each video is tailored to each account and recipient, addressing Tom by name with his organization's specific pain points.
Targets Reached
ROI
Tom is impressed with the personal attention to detail, the value demonstrated, and recognition of his time and the potential opportunity One Inc's solution could mean for his business.
The CEO of One Inc makes it clear that he wants to meet with Tom to work together. There's a personalized note card reinforcing that CTA, offering to send a case of wine in exchange for his time. All Tom needs to do, is scan the QR Code to be directed to the meeting booking page.
While he waits for the meeting in the coming days, there's a bottle of premium red waiting in the box to hold Tom over.
So, did it work? For 200 target accounts reached out to, One Inc has generated over 200x ROI from the campaign and an additional eleven new opportunities in the pipeline! I guess you can say this was a successful ABM program.
"UviaUs has been a wonderful partner to work with and develop ABM programs that cut through to decision-makers and ultimately get results!"
–Denise Solone, Senior Director Demand Generation & Marketing Operations
