As marketers, we know that the offer is essential to converting prospects into paying customers. Who can resist the power of the ubiquitous âbuy one get one freeâ deal? When it comes to targeted B2B marketing, creating a highly relevant, personalized offer is even more critical. Thatâs why UviaUs starts with your brand story, crafting a narrative that will connect with your ideal customer. Using narrative as a framework, we create individualized direct marketing experiences that rise above the noise of other marketing messages and channels.
If youâve found that your direct mail marketing strategy isnât performing up to snuff, weâd love to demonstrate how our approach can drive results.
It might be hard to believe in todayâs digital age, but direct mail marketing is coming back in a big way. In 2018, the average response rate of direct mail was 4.9% for prospect lists and 9% for house lists. Thatâs a huge jump from the response rates recorded in  2017, which were 2.9% and 5.1%, respectively. A 2018 direct marketing report showed that B2B direct mail had a 9% response rate among current clients.
Now, how does this compare to the more âmodernâ digital marketing channels? Email, paid search, and social media marketing all have a response rate that hovers around just 1%. In fact, ROI from digital advertising has been in decline for over five years. Itâs true what they say, an offer in hand is better than two on âThe âGram.â
It might be hard to believe in todayâs digital age, but direct mail marketing is coming back in a big way. In 2018, the average response rate of direct mail was 4.9% for prospect lists and 9% for house lists. Thatâs a huge jump from the response rates recorded in  2017, which were 2.9% and 5.1%, respectively. A 2018 direct marketing report showed that B2B direct mail had a 9% response rate among current clients.
Now, how does this compare to the more âmodernâ digital marketing channels? Email, paid search, and social media marketing all have a response rate that hovers around just 1%. In fact, ROI from digital advertising has been in decline for over five years. Itâs true what they say, an offer in hand is better than two on âThe âGram.â
Telling the right story that connects to your targeted audience can be a complicated process. It needs to grab their attention, hold it, and then move them to act. If youâve struggled to make your B2B direct marketing campaign more effective, donât worry. Weâve been doing this for over a decade and we know how to crush it.
If you could call and get a personal meeting with each of your prospects, you wouldnât need us. But as you know, thatâs not how the world works.
Whatâs the next best thing? A hyper-personalized experience that you can put in their hands. Something that creates a memorable impression through a message that connects with their heart and mind.
This is where we shine. Weâre not in the business of slapping your logo on something and calling it a day. We get to know your audience on a one-to-one basis and then meticulously engineer storytelling experiences that educate, entertain, and motivate.
91% of overperforming businesses emphasize the need for experiential marketing. Of course, experiential marketing itself is not a magic bullet. What you really need is an experiential story that compliments your current messaging and delivers a narrative that your customers then want to visit and share over and over again.
We leverage integrated video, VR, AR, immersive, and interactive experiences to engage the senses and deliver your message in the most effective way possible. Experiential marketing is here to stay, and UviaUs is going to make your next campaign slay.
If you could call and get a personal meeting with each of your prospects, you wouldnât need us. But as you know, thatâs not how the world works.
Whatâs the next best thing? A hyper-personalized experience that you can put in their hands. Something that creates a memorable impression through a message that connects with their heart and mind.
This is where we shine. Weâre not in the business of slapping your logo on something and calling it a day. We get to know your audience on a one-to-one basis and then meticulously engineer storytelling experiences that educate, entertain, and motivate.
91% of overperforming businesses emphasize the need for experiential marketing. Of course, experiential marketing itself is not a magic bullet. What you really need is an experiential story that compliments your current messaging and delivers a narrative that your customers then want to visit and share over and over again.
We leverage integrated video, VR, AR, immersive, and interactive experiences to engage the senses and deliver your message in the most effective way possible. Experiential marketing is here to stay, and UviaUs is going to make your next campaign slay.
Why is your email inbox full of multiple offers from the same credit card company? Â That is A/B testing my friend. The idea is that if 2% cash back isnât your cup of tea, maybe discounted tickets to Maui will move you to accept the offer. We take that tried and true approach and apply it to our targeted direct marketing strategies.
Every campaign we produce includes several options to choose from and deploy, because we know that even small design adjustments based on A/B testing can increase a companyâs conversion rate by 400%. Thatâs definitely worth it in our book. Weâre all about optimizing for success, because, letâs face it, thatâs why youâre here. You want high performing, memorable, and award-winning campaigns.
If you aim at nothing, youâre bound to hit it. Most direct B2B marketing campaigns are scattershot, impersonal, and often ignored. Now imagine what a highly targeted, hand-selected, carefully crafted, personalized, experiential storytelling marketing campaign could accomplish.
No, it wonât hit all the surface area of the target, just the bullseye. After all, thatâs kinda the point.
Why is your email inbox full of multiple offers from the same credit card company? Â That is A/B testing my friend. The idea is that if 2% cash back isnât your cup of tea, maybe discounted tickets to Maui will move you to accept the offer. We take that tried and true approach and apply it to our targeted direct marketing strategies.
Every campaign we produce includes several options to choose from and deploy, because we know that even small design adjustments based on A/B testing can increase a companyâs conversion rate by 400%. Thatâs definitely worth it in our book. Weâre all about optimizing for success, because, letâs face it, thatâs why youâre here. You want high performing, memorable, and award-winning campaigns.
If you aim at nothing, youâre bound to hit it. Most direct B2B marketing campaigns are scattershot, impersonal, and often ignored. Now imagine what a highly targeted, hand-selected, carefully crafted, personalized, experiential storytelling marketing campaign could accomplish.
No, it wonât hit all the surface area of the target, just the bullseye. After all, thatâs kinda the point.
âNothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.â
âNothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.â
Renate Jones, marketing manager for Anderson Canyon, wanted to run a B2B direct mail campaign to attract the attention of C-suite executives at multi-family builder companies. But she didnât want to rely on traditional cold-calling or email techniques to attract these leads and run the risk of having these executive's or âgatekeepersâ disregard her as being like everyone else. After researching her options, she reached out to us to create a highly targeted campaign for those unfamiliar with Anderson Canyonâs services. In addition to building the story through video, we included a personalized letter explaining why they were reaching out and what they could offer.
UviaUs delivered significant ROI for their campaign to the tune of 14% of their recipients responding to the offer. As a result, our B2B direct marketing efforts produced two very lucrative real estate deals.
When it comes to telling and sharing your story through targeted direct marketing, UviaUs is the best choice for B2B direct marketing.
Weâve helped hundreds of companies build and launch successful B2B direct mail campaigns, and we are confident that we can help you too.
