Video Mailers for Pharmaceutical Marketing – Jakafi
The pharmaceutical industry is working at ever increasing pace to develop new cures and treatments for what ails humanity. In 2015 alone, the FDA approved over 50 new medications for use on human patients*, that’s nearly one new medication hitting the pharmacy shelves every week.
The rapid rate of innovation in the pharmaceutical sector is good for patients, but it presents a challenge for pharmaceutical manufacturers. With so many new drugs being developed, how do you ensure that prescribers and patients alike are aware of your offerings? For Incyte Corporation, the answer came in the form of video mailers from UviaUs.
UviaUs worked with Incyte and the medical advertising firm Navicor to engineer a unique video mailer to educate prescribing doctors about Jakafi, their flagship medication.