The new year has arrived, but is your marketing plan ready for it?
Here are three trends you need to prioritize in 2017:
Trend 1: Video Marketing
Attention spans are getting shorter by the generation, and today, this trend is a must to compete. Video can be found on social, across websites and, in the case of Uvideo, in your prospect’s hands. Wherever you find it done well, you’ll see engagement through the roof. Engagement builds trust; trust feeds conversions. If you want this but are not equipped to create videos in-house, reach out to our team for help.
Trend 2: Authentic Influencer Marketing
Choosing influencers is not about counting Instagram followers. It’s about finding influencers who strive for authentic interaction with their audiences through personal touch and active exchange. Just like video, it works on trust. With influencers, the hard part is already done for you. They’ve already built up trust within their communities. Working with them allows you to tap into that market in a meaningful way.
Trend 3: Personalization
Personalization is about improving the customer experience: fine-tailoring to give each targeted audience a cozy fit. Personalized marketing emails receive 29% higher open rates and 41% higher click-through rates, but 70% of companies don’t take advantage of this trend (Experian). It’s 2017, so be smarter than that 70 percent that haven’t caught on. Then take it even further: combine personalization with the trend of video. Now that’s remarkable.
Using these three heavy hitters means telling a brand story that resonates with your audience, instead of one that gets lost among the growing chorus of competitors each year.