UviaUs / Portfolio / Southwest Airlines

Industrial Design | Graphic Design | Video Production

UviaUs helped create
over 400,000 brand
experiences for
Southwest Airlines.

All from one remarkable experience that connected 175 strangers.

Southwest knows a secret: the center seat on an airplane is the most social seat. Keeping secrets can be fun, but they decided this was one they wanted to share. They teamed up with their onboard partner Ritz Crackers and enlisted AMP Agency to create an experience that would show the world how fun the center seat is.

AMP had a great idea but needed help making it a reality. So they came to UviaUs. We collaborated with AMP to create a fully immersive and memorable experience for passengers.

Our creative team custom engineered a multi-sensory video-enabled activity kit that was made for sharing, with room for a 7” screen, custom playing cards, a Mad Lib style game, and, of course, three packs of Ritz Crackers – the most social cracker.

Not only did passengers love it, but the video filmed during the flight generated over 400,000 impressions, 70,000 views, and 3,000 reactions and won the Chief Marketer Pro Award for Best Use of Disruptive Marketing.

 

Industrial Design | Graphic Design | Video Production

UviaUs helped create over 400,000 brand experiences for Southwest Airlines.

All from one remarkable experience that connected 175 strangers.

Southwest knows a secret: the center seat on an airplane is the most social seat. Keeping secrets can be fun, but they decided this was one they wanted to share. They teamed up with their onboard partner Ritz Crackers and enlisted AMP Agency to create an experience that would show the world how fun the center seat is.

AMP had a great idea but needed help making it a reality. So they came to UviaUs. We collaborated with AMP to create a fully immersive and memorable experience for passengers.

Our creative team custom engineered a multi-sensory video-enabled activity kit that was made for sharing, with room for a 7” screen, custom playing cards, a Mad Lib style game, and, of course, three packs of Ritz Crackers – the most social cracker.

Not only did passengers love it, but the video filmed during the flight generated over 400,000 impressions, 70,000 views, and 3,000 reactions and and won the Chief Marketer Pro Award for Best Use of Disruptive Marketing.