UviaUs / Portfolio / Pure Water Technologies

Graphic Design | Video Production | Fulfillment

What’s Your
Cost Per Acquisition?

UviaUs helped Pure Water Technologies up their close rate from 10% to 50%.

Pure Water Technologies uses state-of-the-art technology to help businesses become safer, healthier, and greener through their water purification & filtration systems. However they found that, for many opportunities, replacing their old (and cheap) bottled water systems with Pure Water’s equipment was a tough sell.

Enter UviaUs. We created two video tool and a high-impact animated video that presented Pure Water’s offering in a fun and compelling way. These devices were used to warm leads and as leave-behinds in the hopes that they would make their way from the gatekeepers to the decision makers.

Conversion rates for sales calls using the marketing strategy UviaUs created have been close to 50%. This is a huge improvement over their past conversion rates of 5%-10%. To date, 49 new opportunities have been generated, resulting in 60 Pure Water systems being closed to the tune of $122,000 in revenue, for a profit of $33,000. Not a bad ROI on a $5,000 investment.

What’s Your Cost Per Acquisition?

UviaUs helped Pure Water Technologies up their close rate from 10% to 50%.

Pure Water Technologies uses state-of-the-art technology to help businesses become safer, healthier, and greener through their water purification & filtration systems. However they found that, for many opportunities, replacing their old (and cheap) bottled water systems with Pure Water’s equipment was a tough sell.

Enter UviaUs. We created two video tool and a high-impact animated video that presented Pure Water’s offering in a fun and compelling way. These devices were used to warm leads and as leave-behinds in the hopes that they would make their way from the gatekeepers to the decision makers.

Conversion rates for sales calls using the marketing strategy UviaUs created have been close to 50%. This is a huge improvement over their past conversion rates of 5%-10%. To date, 49 new opportunities have been generated, resulting in 60 Pure Water systems being closed to the tune of $122,000 in revenue, for a profit of $33,000. Not a bad ROI on a $5,000 investment.