UviaUs / Portfolio / Ferrari of Seattle

Industrial Design | Graphic Design

Ferrari Needed To
Capture The Attention
of High Net Worth
Individuals.

Ferrari of Seattle wanted to convert owners of their competitor’s supercars over to the Ferrari team, so they partnered with UviaUs.

They wanted to send a ultra-premium, high-end retail marketing piece to some of the Pacific Northwest’s elite to test drive the 2016 Ferrari California T. Our design team pulled out all the stops, creating a fully customized marketing experience around the California T brand. From the Italian flag racing-striped mailer box to the solid steel invitation cards, every element was crafted to exude exclusivity. The video mailer, clad in matte Ferrari red, with gloss black accents, was designed to be premium and minimal, allowing the 7″ crystal clear LCD and dual boost stereo audio do all the talking.

Ferrari Needed To Capture The Attention of High Net Worth Individuals.

Ferrari of Seattle wanted to convert owners of their competitor’s supercars over to the Ferrari team, so they partnered with UviaUs.

They wanted to send a ultra-premium, high-end retail marketing piece to some of the Pacific Northwest’s elite to test drive the 2016 Ferrari California T. Our design team pulled out all the stops, creating a fully customized marketing experience around the California T brand. From the Italian flag racing-striped mailer box to the solid steel invitation cards, every element was crafted to exude exclusivity. The video mailer, clad in matte Ferrari red, with gloss black accents, was designed to be premium and minimal, allowing the 7″ crystal clear LCD and dual boost stereo audio do all the talking.