Adama Video-in-Print Mailer

In early 2014 the multi-billion dollar agribusiness, Makhteshim Agan Industries, undertook a major rebranding campaign as they transitioned to a new global brand, ADAMA. To give their key partners, clients, and stakeholders their first look at the new branding and revised mission they looked to UviaUs to help them create a truly unique video-in-print mailer.

Riffing off the interlinking hexagonal structure of molecules, a common sight for a bio-engineering firm, UviaUs created a tri-fold hexagonal video mailer, featuring a crystal clear 7″ LCD display to showcase the ADAMA brand.