Join us for Lunch? A Unique Outreach Campaign

Going Together Like Peanut Butter & Jelly

It all started because someone on our team was hungry.

We were preparing for an outreach campaign we wanted to run this fall. We made a list of agencies in our hometown of Seattle that we’d love to work with, then we sat down together to brainstorm what we wanted to say to them. We knew we’d be a great fit for each of them and that we would mutually benefit from a partnership – we just needed to find the perfect way to tell them that. The message would be coming from our Head of Agency Partnerships, Ashley Campbell, who is lighthearted, funny, and engaging, so we needed a video that reflected that. Something unexpected, something fun, something that was going to stand out. Then it came to us:

“We think we’d go together like peanut butter and jelly.”

Like we said, someone was hungry.

At first we laughed, but then it grew on us. After all, what goes together better than peanut butter & jelly? We were on a roll after that. What if we filmed the video in a school cafeteria? What if Ashley was eating a peanut butter and jelly sandwich in the video? What if we put the video inside of a peanut butter and jelly sandwich?

So we booked a multipurpose room in a nearby community center, ordered green plastic lunch trays off eBay, and arranged to borrow some elementary school children. We wrote Ashley a script that was short, direct, and funny. The video ends with a closeup overhead shot of Ashley’s lunch box, personalized with a text overlay of the recipient’s name.

We created custom packaging designed to look like a PB&J (cut into triangles, of course) with our Uvideo display tech embedded inside. The recipient opens up the sandwich and voila, there is Ashley, sitting in an elementary school cafeteria, speaking directly to them, real PB&J in hand. We housed it in an enclosure designed to look like a paper lunch bag, which will be personalized with the recipient’s name handwritten on the front (just like your mom used to do). We had a lot of fun coming up with unique nutrition facts for the back cover. Zero calories spent stressing out about your project? Yes please.

In the initial pilot run, we’ll be sending the 30-second video to 5 recipients at each of our top 20 accounts, for a total of 100 sandwiches. The sandwich will direct recipients to a landing page, where they’ll be greeted by a second video of Ashley, shot at the same time in the same place, continuing his message to them: We’d go together just like peanut butter and jelly.

Video sent to prospects on the sandwich device
Follow-up video on the uviaus.com landing page

Going Together Like Peanut Butter & Jelly

It all started because someone on our team was hungry.

We were preparing for an outreach campaign we wanted to run this fall. We made a list of agencies in our hometown of Seattle that we’d love to work with, then we sat down together to brainstorm what we wanted to say to them. We knew we’d be a great fit for each of them and that we would mutually benefit from a partnership – we just needed to find the perfect way to tell them that. The message would be coming from our Head of Agency Partnerships, Ashley Campbell, who is lighthearted, funny, and engaging, so we needed a video that reflected that. Something unexpected, something fun, something that was going to stand out. Then it came to us:

“We think we’d go together like peanut butter and jelly.”

Like we said, someone was hungry.

At first we laughed, but then it grew on us. After all, what goes together better than peanut butter & jelly? We were on a roll after that. What if we filmed the video in a school cafeteria? What if Ashley was eating a peanut butter and jelly sandwich in the video? What if we put the video inside of a peanut butter and jelly sandwich?

So we booked a multipurpose room in a nearby community center, ordered green plastic lunch trays off eBay, and arranged to borrow some elementary school children. We wrote Ashley a script that was short, direct, and funny. The video ends with a closeup overhead shot of Ashley’s lunch box, personalized with a text overlay of the recipient’s name.

We created custom packaging designed to look like a PB&J (cut into triangles, of course) with our Uvideo display tech embedded inside. The recipient opens up the sandwich and voila, there is Ashley, sitting in an elementary school cafeteria, speaking directly to them, real PB&J in hand. We housed it in an enclosure designed to look like a paper lunch bag, which will be personalized with the recipient’s name handwritten on the front (just like your mom used to do). We had a lot of fun coming up with unique nutrition facts for the back cover. Zero calories spent stressing out about your project? Yes please.

In the initial pilot run, we’ll be sending the 30-second video to 5 recipients at each of our top 20 accounts, for a total of 100 sandwiches. The sandwich will direct recipients to a landing page, where they’ll be greeted by a second video of Ashley, shot at the same time in the same place, continuing his message to them: We’d go together just like peanut butter and jelly.