UviaUs Case Study — P&G Outreach

Delivering Video in an Unexpected Way

To get value, you need to show value.

We gave ourselves a challenge: capture the attention of one of the largest consumer goods corporations in the world, Proctor & Gamble. Not exactly an easy feat, but we love a good challenge and we believe in what we do.

For this ABM outreach strategy, we went through all 65 of P&G’s brands and narrowed them down to a list of the 15 we thought we would be the best fit for, then we set out to design a unique brand experience that would stand out and make them remember us.

First, we needed to make sure we were deeply familiar with each brand so that we could deliver a relevant message. We devoted a considerable amount of time to building research profiles for each brand so that we had a thorough understanding of their brand positioning, messaging, pain points, and goals.

Once the profiles were built, we started brainstorming what kind of experience we wanted to create for their brand managers. We decided to send each brand customized rugged cases with two videos inside. In the lids of the cases, we embedded our Uvideo display tech with our remarkable brand video, which begins playing as soon as the case is opened. We then filmed an additional personal video message to each brand manager from a key member of our team. We added intros and outros with each brand’s logo to the videos and loaded them onto smaller Uvideo displays. These displays were placed in the cases next to a gift from us: coffee from our favorite local Seattle roastery, Umbria.

Recipients can scan a QR code inside the cases to go to a brand-specific landing page with four videos: our brand video again, along with three videos showing some of the remarkable brand experiences we’ve helped our partners create in the past. All components of the campaign work together to demonstrate to each brand what an effective partnership we could make. 

The results? We’d love to share. Feel free to reach out to discuss them with us.

We’re On The Case

To get value, you need to show value.

We gave ourselves a challenge: capture the attention of one of the largest consumer goods corporations in the world, Proctor & Gamble. Not exactly an easy feat, but we love a good challenge and we believe in what we do.

For this ABM outreach strategy, we went through all 65 of P&G’s brands and narrowed them down to a list of the 15 we thought we would be the best fit for, then we set out to design a unique brand experience that would stand out and make them remember us.

First, we needed to make sure we were deeply familiar with each brand so that we could deliver a relevant message. We devoted a considerable amount of time to building research profiles for each brand so that we had a thorough understanding of their brand positioning, messaging, pain points, and goals.

Once the profiles were built, we started brainstorming what kind of experience we wanted to create for their brand managers. We decided to send each brand customized rugged cases with two videos inside. In the lids of the cases, we embedded our Uvideo display tech with our remarkable brand video, which begins playing as soon as the case is opened. We then filmed an additional personal video message to each brand manager from a key member of our team. We added intros and outros with each brand’s logo to the videos and loaded them onto smaller Uvideo displays. These displays were placed in the cases next to a gift from us: coffee from our favorite local Seattle roastery, Umbria.

Recipients can scan a QR code inside the cases to go to a brand-specific landing page with four videos: our brand video again, along with three videos showing some of the remarkable brand experiences we’ve helped our partners create in the past. All components of the campaign work together to demonstrate to each brand what an effective partnership we could make. 

The results? We’d love to share. Feel free to reach out to discuss them with us.