Reaching out with Personalized Video

Reaching for the Stars with Personalized Video

Who doesn’t love wine and videos? 

Gary Vaynerchuk is an incredibly successful and popular entrepreneur, author, speaker and internet personality. From wine to social media marketing to reality TV shows about app development, Gary does it all, and he does it with style.

We saw tremendous opportunity in working with Gary and his various businesses, like Vaynermedia, Wine Library, and VaynerSports, and were eager to get a meeting with him. We also knew that with such a huge following, he must get a tremendous amount of outreach from brands and influencers looking to work with him. It was going to be a challenge to cut through and gain his attention, so we needed to deliver something relevant, impressive, and unexpected.

Our CEO filmed a personal video message for Gary explaining in his own words why he wanted to work together and why he thought we would be a great fit. We put the video on one of our portrait style Uvideo displays and loaded another with our brand video.

Then we really got into it. We created a custom high-quality wine box for Gary and embedded our Uvideo display tech inside the lid. We wanted the box to feel pertinent to Gary’s personal brand, something he could connect with, so we used his own artwork for the lid design and engraved one of his inspirational quotes inside the box. We recut some of his existing videos and loaded them onto the display. Since Gary is very active on social media and so much of his content is mobile-focused, we wanted this video, as well as the personal CEO message, to be in a portrait form factor.

Together the three videos, presented within a highly personalized, tactile, and customized experience, formed a perfect trifecta demonstrating what a tremendous effect we could make if we joined forces. We packaged them up and sent them Gary’s way. Then we prepared to wait.

Turns out, we didn’t have to wait long. We overnighted the package and within 2 days connected our CEO with two of Gary’s partners for a meeting. The first thing they said in the meeting? “We get a lot of stuff sent Gary’s way from fans, businesses, etc., but when we saw this we were blown away! This is the coolest thing by far someone has ever sent.”

That’s what we like to hear.

Reaching for the Stars with Personalized Video

Who doesn’t love wine and videos? 

Gary Vaynerchuk is an incredibly successful and popular entrepreneur, author, speaker and internet personality. From wine to social media marketing to reality TV shows about app development, Gary does it all, and he does it with style.

We saw tremendous opportunity in working with Gary and his various businesses, like Vaynermedia, Wine Library, and VaynerSports, and were eager to get a meeting with him. We also knew that with such a huge following, he must get a tremendous amount of outreach from brands and influencers looking to work with him. It was going to be a challenge to cut through and gain his attention, so we needed to deliver something relevant, impressive, and unexpected.

Our CEO filmed a personal video message for Gary explaining in his own words why he wanted to work together and why he thought we would be a great fit. We put the video on one of our portrait style Uvideo displays and loaded another with our brand video.

Then we really got into it. We created a custom high-quality wine box for Gary and embedded our Uvideo display tech inside the lid. We wanted the box to feel pertinent to Gary’s personal brand, something he could connect with, so we used his own artwork for the lid design and engraved one of his inspirational quotes inside the box. We recut some of his existing videos and loaded them onto the display. Since Gary is very active on social media and so much of his content is mobile-focused, we wanted this video, as well as the personal CEO message, to be in a portrait form factor.

Together the three videos, presented within a highly personalized, tactile, and customized experience, formed a perfect trifecta demonstrating what a tremendous effect we could make if we joined forces. We packaged them up and sent them Gary’s way. Then we prepared to wait.

Turns out, we didn’t have to wait long. We overnighted the package and within 2 days connected our CEO with two of Gary’s partners for a meeting. The first thing they said in the meeting? “We get a lot of stuff sent Gary’s way from fans, businesses, etc., but when we saw this we were blown away! This is the coolest thing by far someone has ever sent.”

That’s what we like to hear.