7 Ways Marketers Can Improve Digital Storytelling

By October 30th, 2019 UviaUs Blog

Digital storytelling is the use of digital tools (videos, blogs, personal websites, social media, etc.) to communicate compelling, emotionally engaging, and sometimes interactive stories. Digital stories blend video, audio, imagery, and text to tell your story. With netizens being bombarded with flashy videos, attention-snatching ads, and clickbait at every click; as the storyteller you will need to be strategic.

7 Ways Marketers Can
Improve Digital Storytelling

blog-profile-image-rachel

Rachel Johnny

Production Coordinator

slash-white-bottom-LR

“Technology is the campfire around which we tell our stories.”

— Laurie Anderson

What is digital storytelling?

Digital storytelling is the use of digital tools (videos, blogs, personal websites, social media, etc.) to communicate compelling, emotionally engaging, and sometimes interactive stories. Digital stories blend video, audio, imagery, and text to tell your story. With netizens being bombarded with flashy videos, attention-snatching ads, and clickbait at every click; as the storyteller you will need to be strategic. You only have a short window to capture your audience’s attention. In this blog, we will go over seven ways marketers can tell better digital stories.

7 Ways Marketers Can Improve Digital Storytelling

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Plan a narrative – All stories contain a simple structure: beginning, middle, and end. The key to the story is to deliver a message to your audience. In the beginning of the story, try to catch the audience’s attention by addressing any ‘vulnerabilities’ they might have. Then to keep their attention, try to answer that question or concern.

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Make it emotional – Laugh out loud? People engage with ads that are emotional whether they are funny, serious, or just plain entertaining. For example, Subaru has been amassing sales simply using music intertwined with emotional messaging.

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Show don’t tell – You’re telling a story, not writing a novel. You can use all of the tools you’d use in a novel: characters, scenes and metaphors. The better your scene and characters, the less time you’ll need to need to tell the story in.

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Get personal – What matters to your audience? And where can you reach them? Don’t be afraid to do some research to get to know your viewers. Once you fully understand what they need or like, you can add it into your story and continue to build a relationship. Connect with them where they are whether it’s through ads, YouTube, blogs, or social media outlets.

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Keep it simple – KISS. Keep It Simple Stupid! Drafting and re-drafting your message multiple times can help slim your storyline. The story should be a direct, short, and clean. You don’t want to overwhelm your viewers with too much information, you want it to be intriguing. Try to capture your audience’s attention early and put emphasis on the core points of your narrative.

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Use the right music and voice over – The music sets the mood, engages the audience, and emphasizes points in the story. A good voice-over takes your video to new heights. Make sure the voice-over matches the tone, feel and emotion of the narrative.

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Start planning for the future – The End. Or is it? Not every story has to come to an end.The original content can be built upon to become a set of digital stories that will create a series, building your brand’s story over time. Once you find something that really engages with your audience just keep evolving the story. It helps build trust and a following.

Created in Seattle.
Terms & Conditions   |   Privacy Statement
© 2019 UviaUs

7 Ways Marketers Can Improve Digital Storytelling

blog-profile-image-rachel

Rachel Johnny

Production Coordinator

slash-white-bottom-LR

“Technology is the campfire around which we tell our stories.”

— Laurie Anderson

What is digital storytelling?

Digital storytelling is the use of digital tools (videos, blogs, personal websites, social media, etc.) to communicate compelling, emotionally engaging, and sometimes interactive stories. Digital stories blend video, audio, imagery, and text to tell your story. With netizens being bombarded with flashy videos, attention-snatching ads, and clickbait at every click; as the storyteller you will need to be strategic. You only have a short window to capture your audience’s attention. In this blog, we will go over seven ways marketers can tell better digital stories.

7 Ways Marketers Can Improve Digital Storytelling

blognumber_0006_1

Plan a narrative – All stories contain a simple structure: beginning, middle, and end. The key to the story is to deliver a message to your audience. In the beginning of the story, try to catch the audience’s attention by addressing any ‘vulnerabilities’ they might have. Then to keep their attention, try to answer that question or concern.

blognumber_0005_2

Make it emotional – Laugh out loud? People engage with ads that are emotional whether they are funny, serious, or just plain entertaining. For example, Subaru has been amassing sales simply using music intertwined with emotional messaging.

blognumber_0004_3

Show don’t tell – You’re telling a story, not writing a novel. You can use all of the tools you’d use in a novel: characters, scenes and metaphors. The better your scene and characters, the less time you’ll need to need to tell the story in.

blognumber_0003_4

Get personal – What matters to your audience? And where can you reach them? Don’t be afraid to do some research to get to know your viewers. Once you fully understand what they need or like, you can add it into your story and continue to build a relationship. Connect with them where they are whether it’s through ads, YouTube, blogs, or social media outlets.

blognumber_0002_5

Keep it simple – KISS. Keep It Simple Stupid! Drafting and re-drafting your message multiple times can help slim your storyline. The story should be a direct, short, and clean. You don’t want to overwhelm your viewers with too much information, you want it to be intriguing. Try to capture your audience’s attention early and put emphasis on the core points of your narrative.

blognumber_0001_6

Use the right music and voice over – The music sets the mood, engages the audience, and emphasizes points in the story. A good voice-over takes your video to new heights. Make sure the voice-over matches the tone, feel and emotion of the narrative.

blognumber_0000_7

Start planning for the future – The End. Or is it? Not every story has to come to an end.The original content can be built upon to become a set of digital stories that will create a series, building your brand’s story over time. Once you find something that really engages with your audience just keep evolving the story. It helps build trust and a following.

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Created in Seattle.
Terms & Conditions   |   Privacy Statement
© 2019 UviaUs