pURL’s (Personalized URL’s)
What are pURL’s? pURL’s are personalized web-based landing pages created for each direct mail recipient and dynamically generated on each direct mail piece. An example of how this might look would be: www.JohnSmith.YourWebsite.com
pURL’s allow you to deliver a highly targeted message that gives your prospects or customers the ability to immediately respond to your offers online. The Direct Marketing Association reported in 2006 that, “42% of recipients of Direct Mail would like to have the ability to respond online”.
This fresh approach delivers on every level:
- Dramatically increase your response rates
- Boost your ROI with more relevant Direct Mail
- Track campaign results in real-time
- Notifying your sales team of HOT leads in real-time
Using the “one and done” approach, common in database marketing campaigns historically generates just one out of a potential 100 opportunities that are possible with multi-media, multi-touch strategy, multiple cycle campaigns against the same market.
TIP via Us: Nearly 2½ times more leads are generated from a multi media, multi touch, multi-cycle approach against senior level decision makers in companies as compared to lower level line of business decision makers in companies or all levels of decision making at mid-market companies.
By utilizing our one-to-one marketing program, we can help U launch and manage a successful campaign.
To set-up a FREE demonstration on how pURL’s work? Click here…