Speak on a First Name Basis
Through One-to-One Marketing, you can appeal to your audiences individual needs. This involves using personalization of text & graphics on each printed piece, custom suited to each recipient. In addition, One-to-One goes beyond the printed page through the inclusion of email and pURL’s.
How is this achieved?
We use variable data publishing (VDP) to create a personalized direct marketing campaign which direct mail, email and the web are integrated. With this approach, you can:
- Increase your response rates
- Engage your audience by delivering relevant direct marketing
- Monitor and track campaign results in real-time
- Qualify responders
- Deliver HOT LEADS to your sales force in real-time
- Utilize a multi-touch, multi-media & multi-cycle approach