Little but Powerful
Why via a Microsite? Microsites allow U to focus on a specific purpose, such as selling clearance or discounted items, selling products to businesses (vs. consumers), promoting new merchandise, or trying out a new product line.
Microsites provide a lightweight structure by offering a few simple, interrelated navigation choices, without getting bogged down with the baggage of your main website’s navigation or being constrained by its existing page layouts. By breaking your topic into several subtopics, you can simultaneously deliver deeper content while making it easier for people to consume.
Tips via Us:
- Take your brand strategy into account. If U sell products with two totally different focuses or brand identities, then you’re a good candidate for a microsite.
- Know your search strategy. Some companies create many microsites that point to the main site in an effort to rank high on search engines. Others prefer to have a larger site with a lot of updated content.
Example Microsite:
Campaign Overview: Self-Promotional campaign that included Decoder Glasses within an invitation to visit the site in an official “looking” #10 Envelope.
